01
Pelennor Platform
- Living map of people, steps, and systems
- Traces and scores on each agent
- Freed hours, errors, and adoption
- ChatGPT, Claude, Grok, voice agents
Construction & Home-Service Advisory
Numbers you can run the shop on.
A company brain for the shop, and the experts who change the work.
- Connected Data: ServiceTitan, Housecall Pro, Jobber, QuickBooks, Xero, Quo.
- Tighter Operations: Dispatch, job costing, and team handoffs.
- Practical AI: ChatGPT, Claude, Grok Bot, and voice agents.
02
Pelennor Platform + Experts
- We map the work
- We build and deploy the agents
- We measure them on real cases
- We train until the team runs it
The company brain
Sample data.
- People
- Steps
- Systems
- Handoffs
- Agents
Company brain
Data Foundation
From scattered spreadsheets to one connected setup.
We reconcile your field software, accounting ledger, and phone logs into one source of truth.
Disconnected Apps & CSVs
Before
- FSM revenue and accounting ledgers don’t match
- Weekly CSV copy-paste for payroll and commissions
One Connected Operating Picture
After
- Field tickets, job costs, and accounting reconcile daily
- Every Quo call and text ties to lead source and job margin
How It Works
Field Service Software + QuickBooks/Xero + Quo + AI → Reconciled ReportingEvery tool we connect comes with the process to run it.
ServiceTitan · Housecall Pro · Jobber · QuickBooks · Xero · Quo · ChatGPT · Claude · Grok Bot
Two Sides of the Same Coin
AI only works when the operation around it is ready for it.
New tools are easy. Changing the work is the long part.
The work, not the license
-
Which steps should change.
-
Which decisions stay human.
-
Who owns the work after.
Capability takes the reps
-
Where a handoff can fail.
-
Where freed hours go.
-
Whether the office stays with it.
Owner & GM Visibility
Dashboards built for decisions, not decoration.
Illustrative views showing how field activity ties directly to accounting reality.
Closed Rev
$148.2k
Gross Margin
54.8%
Labor Burden
21.4%
| Department | Rev | GM% | Status |
|---|---|---|---|
| Service & Repair | $46.8k | 61.2% | On Target |
| Install / Changeout | $79.4k | 51.5% | On Target |
| Commercial / Maint | $22.0k | 44.1% | PO Variance |
Source: FSM + QuickBooks / Xero
Sample data
Booking Rate
84.0%
Avg Ticket
$685
Billable Eff.
78.5%
| Tech / Crew | Completed | Avg Ticket | Callbacks |
|---|---|---|---|
| Crew A (Service) | 24 jobs | $740 | 0 |
| Crew B (Service) | 21 jobs | $655 | 1 |
| Crew C (Install) | 6 jobs | $9,420 | 0 |
Source: FSM + Quo Call QA
Sample data
Collected (Wk)
$136.5k
Unbilled Jobs
$6.4k
AR > 30d
$11.2k
Source: QuickBooks / Xero + FSM
Sample data
Who It’s For
Built for home-service & construction operators.
HVAC
Service vs. install margin, membership retention, and seasonal board capacity.
Plumbing & Drain
Call-to-dispatch speed, option presentation, turnover, and truck stock costing.
Electrical
Panel, EV, and generator costing, permit tracking, and pricebook updates.
Roofing & Exteriors
CRM-to-production handoffs, supplement stages, crew variance, and commissions.
General Construction
WIP schedules, job cost vs. budget, change orders, and QuickBooks/Xero sync.
Multi-Location Platforms
Standardized chart of accounts and KPI scorecards across branches and acquisitions.
How We Work
Map. Build. Measure. Train.
-
01
Map
Walk the shop from the first call to paid.
-
02
Build
Put agents on the steps that should change.
-
03
Measure
Score each trace against a real job.
-
04
Train
GMs, dispatchers, CSRs, and bookkeepers run the week.
Then map again.
About Pelennor
Principal-led consulting. Work directly with Elliot.
We never hand your shop off to junior generalists. You work directly with founder Elliot Verduzco to connect your data, tighten operations, and deploy practical AI.
- Direct principal execution
- Built for trade workflows
- Systems your team owns